If I ever find myself the victim of gun violence I beg you to start politicising the 'incident' immediately.
Don't waste time asking whether the person holding the gun was mad or bad. That is a question for the criminal justice system, not the media or the general public.
Devote your energy to fighting the evil that is the NRA.
Let your elected representatives know that you will support them when they support sane gun laws. Counter the NRA's pro-gun rating of politicians with a pro-gun reform rating.
Do not be fooled by those who argue that reform is impossible, that the constitution or the culture of this country is so flawed that the right to own a killing machine is more important than the right of the general public to go about their day with a reasonable expectation that they will not be shot.
Do not let the murder of 12 people, the injury of 71 people, and the devastating impact on their families and community, be in vain.
This massacre of innocent people doing something so ordinary was made possible by insane gun laws. The criminal justice system will deal with the person who fired AK-47s (note the plural) into a crowded cinema screening of Batman, who bought those guns and ammunition without breaking the law.
It is up to the rest of us to use our voices, our dollars and our votes, to support candidates for political office who are not supported by the NRA.